American Express | Small Business Saturday
15 SPOTS. 50 DIGITAL PIECES. 7 DAYS TO AIR.
What do you do when you get a major talent opportunity at the last minute? It helps to call Black Spot. NBCUniversal and Digitas did just that for Amex’s Small Business Saturday campaign starring Kristin Bell, Ted Danson, Idina Menzel and Dax Shepard.
We sent a Principal/Editor and an EP to set in LA, where they cut on-set and had approved rough cuts within hours of wrap each day. Back in NYC, we revised, color corrected, mixed and finished, delivering the first three major spots for air and a truckload of digital six days after shooting wrapped. By the time we were done, we threw four editors, two mixers, four vfx artists and two colorists at the project, all in-house and on-budget. And nobody had to work on Sunday.
Syfy | Blood Drive
2 MONTHS. UNLIMITED CREATIVE EXECUTIONS.
Syfy had a gonzo cult classic on its hands that they needed to get to as many platforms as possible without lighting their money on fire. So we told them we'd grind out more content than they'd ever need under a 2 month retainer model. We gave them 10 writers and 4 editors and went to town. We pitched 250 ideas for linear, social, digital, and experiential. We sent 20 on-air teases in the first week. We cut 13 episodics and delivered them all a week before the premiere.
The showrunners loved the creative so much they asked us to create fake commercials to run in the show itself. Since we were already on retainer, we did that too. Shoot a bunch of stuff? Sure. Need a custom jingle? No problem. Fill a fish tank full of flesh and blood? You've got it. You're on retainer baby! No extra charge.
We used our studio, our equipment, our composers, and even our employees as the talent to create spots nobody would ever take home to their mom.
USA | The Sinner
PITCH. SHOOT. EDIT.
OK. So not everything is funny. Some things are deeply, deeply serious; so serious that you would never, ever, ever reveal who the murderer is on one of the summer’s biggest hit dramas – except that it was Jessica Biel. She did it. She’s the murderer.
Well! Now that we’ve lost a client over a case study, we might as well tell you what we did to earn the trust we’ve just betrayed. We presented ideas for linear, social and digital executions for USA's hit drama. USA asked us to create a compelling on-air spot as well as shoot cast interviews for their digital execution. Spoiler alert! Jessica Biel was the interview subject.
Behind The Scenes
As a design-based director Steve brings expertise in the integration of design and live-action to the production process, coupled with an ability to lead projects from conception to completion. Comfortable in a variety of mediums and genres, Steve's creative through-line is visual storytelling.
Steve is widely known for iconic projects such as his Emmy winning main titles for AMC's Mad Men serving as Creative Director and Designer. His creative efforts for Showtime's Nurse Jackie and the HBO miniseries The Pacific earned Steve two Emmy nominations in the Outstanding Main Title Design category in 2010.
Steve has recently been busy as an independent director helping major brands create memorable impressions with customers via commercials. His directing credits including major campaigns for McDonalds, CB2, and Anthem Healthcare. Steve has also worked with an impressive group of clients including Google, Ford, Spike, MTV, CBS Sports, Fox, Reebok, NFL, Citibank, NBC, Covergirl, ESPN, Ubisoft, USA, Sears, BBC, Olympus, and BMW.
Previously, Steve helped start and grow the East Coast offices of Imaginary Forces. Over his eight years with the firm, the Director/Designer forged a reputation for inspired, original projects for networks, agencies and feature films.
His work has also been recognized by the BDA and The One Club.
Nigel Parry began his photographic career in London and moved to New York City in 1994. Since then, he has been commissioned by the most distinguished publications, advertising agencies, entertainment, corporate and music companies worldwide. He has been privileged to photograph not only celebrities but also the most famed cultural and political figures of our time.
Some of his many accolades include: The European Magazine Award, The American Society of Magazine Editors Portrait Award, Hasselblad Master Photographer, and several Communication Arts, Graphis, Photo District News, Art Director’s Club, International Photography and American Photography Awards among others.
His work has been exhibited internationally at various art galleries, museums and festivals including The National Portrait Gallery in London, The National Galleries of Scotland, The Royal Collection at Windsor Castle, a show at The National Museum of Film & Photography, Le Festival Pour L’image Perpignan, and the Premier exhibit at the NY Photo Festival. He has also had the honor of being the first portrait photographer to be invited to exhibit his work at the prestigious Cannes Film Festival.
His three books, Sharp, Precious, and BLUNT, have all received worldwide critical acclaim. Parry’s iconic style can also be seen in his directorial video work.
Nigel Parry currently resides in New York City and is represented by Black Spot and Creative Photographers Inc. (CPi). His website can be viewed at: www.NigelParryPhoto.com
DIRECTOR & DP
Trish Govoni is a graduate of NYU’s Tisch School of the Arts and the American Film Institute.
As a Director/DP, she has worked on Upfronts for CNN and HLN, promo campaigns for USA’s “White Collar” and “Chrisley Knows Best,” PSAs for BET’s Breast Cancer Awareness Month and USA’s Characters Unite and Law & Order: SVU No More campaigns.
She has also shot and directed branded integrations with Black Spot for Epson and Tostitos and been DP for branded integrations for Snapple, Dunkin’ Donuts, Visa, Microsoft, Subaru, Levi’s, Cover Girl, and Sony, to name a few. In addition, she was the DP on Public Service Announcements for the International Olympic Committee, Human Rights Campaign, and The Malala Fund, among others.
Her television credits include “Iconoclasts” for Sundance Channel, “National Geographic Explorer,” “Inside the DEA,” and numerous concerts on VH1 for artists including Paul Simon, Billy Joel, Dave Matthews, and Tom Waits.
With a number of documentary credits under her belt as well, Trish recently shot “Visitors,” the long-awaited new film from Godfrey Reggio and Philip Glass. Her other narrative work includes projects with directors Dito Montiel, Trudie Styler, and Carol Leifer.
Trish Lives in New York City.
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