SYFY | New York Comic Con
THE BIGGEST HEROES AT NYCC DON’T WEAR CAPES
SYFY knows Comic Con is a fan thing, so who better to help them cover it than the superfans at Black Spot? Together, SYFY and Black Spot partnered to bring the SYFY voice to its NYCC coverage, topical news hits, and editorial.
“It was truly a collaborative enterprise between all the creatives at both SYFY and Black Spot to give the best fan experience for SYFY WIRE at New York Comic Con,” noted SYFY Creative Director Eve Penzer. “We knew that Black Spot had a shared vision and the expertise to execute the scale and scope SYFY WIRE hoped to produce and take to the next level.”
Spearheading creative, production, and post services for SYFY’s coverage, we pulled together a team of 35 for creative and production plus 6 editors. Our comic book nerds delivered six pieces between 60 seconds and two minutes each and every day of the Con.
USA & Universal Studios | First Man Vignette
TAKING A NEW BRAND TO NEW HEIGHTS
When you need to flawlessly integrate a network rebrand for the first time with one of the most highly anticipated movies of the year, you need Black Spot.
Patrick Trettenero, SVP of Partnership Creative at NBCUniversal commented, “For the first time, USA infused promotion for a movie studio partner with our ‘We The Bold’ branding. Not an easy creative task the first time out. So we entrusted the team at Black Spot to figure it out, which they did, with aplomb. We were very happy with the results and our client, Universal Pictures, were thrilled with the spots.”
We know nothing can compare to the thrill of being the first man on the moon, but working on a first-of-its-kind partnership to tell this iconic story comes pretty darn close.
Syfy Wire | Live Hits
DAILY ON-AIR CONTENT DONE RIGHT.
Genre news needs nerds, and lord, do we have them. Syfy Wire needed daily news hits covering the entire fan-spectrum, and we leveraged every tool in our box to deliver. Every weekday, we write, shoot, edit and deliver this topical fan-fest.
M&Ms & Jurassic World & Syfy | Fear No More
TRAPROCIAL: A TRAILER IN A PROMO IN A COMMERCIAL
How can you possibly blend three great brands in one :30 commercial? The same way you put a peanut inside chocolate inside a candy coating: it’s a secret. If you hire us we’ll tell you. Or if you give us M&Ms. We’re pretty easy that way.
We were delighted to be the peanut inside USA + Syfy Brandworks' candy coating, placing Red and Yellow in the launch campaign for Jurassic World: Fallen Kingdom.
American Express | Small Business Saturday
15 SPOTS. 50 DIGITAL PIECES. 7 DAYS TO AIR.
What do you do when you get a major talent opportunity at the last minute? It helps to call Black Spot. NBCUniversal and Digitas did just that for Amex’s Small Business Saturday campaign starring Kristin Bell, Ted Danson, Idina Menzel and Dax Shepard.
We sent a Principal/Editor and an EP to set in LA, where they cut on-set and had approved rough cuts within hours of wrap each day. Back in NYC, we revised, color corrected, mixed and finished, delivering the first three major spots for air and a truckload of digital six days after shooting wrapped. By the time we were done, we threw four editors, two mixers, four vfx artists and two colorists at the project, all in-house and on-budget. And nobody had to work on Sunday.
USA | The Sinner
PITCH. SHOOT. EDIT.
OK. So not everything is funny. Some things are deeply, deeply serious; so serious that you would never, ever, ever reveal who the murderer is on one of the summer’s biggest hit dramas – except that it was Jessica Biel. She did it. She’s the murderer.
Well! Now that we’ve lost a client over a case study, we might as well tell you what we did to earn the trust we’ve just betrayed. We presented ideas for linear, social and digital executions for USA's hit drama. USA asked us to create a compelling on-air spot as well as shoot cast interviews for their digital execution. Spoiler alert! Jessica Biel was the interview subject.
Universal Kids | Young
WINTER BRANDING IN A BOX
Need an instant image campaign? You need Black Spot. Within a week from prep to preliminary post, we partnered with Universal Kids to deliver this beautiful package to kick off 2018. Want to cast a dozen kids over Christmas? No problem. Need a complete toolkit from scratch? We’ve got it. This project was so much fun we were climbing over ourselves to work on it.