M&Ms & Jurassic World & Syfy | Fear No More

TRAPROCIAL:  A TRAILER IN A PROMO IN A COMMERCIAL

How can you possibly blend three great brands in one :30 commercial?  The same way you put a peanut inside chocolate inside a candy coating: it’s a secret.  If you hire us we’ll tell you.  Or if you give us M&Ms.  We’re pretty easy that way.  

We were delighted to be the peanut inside USA + Syfy Brandworks' candy coating, placing Red and Yellow in the launch campaign for Jurassic World: Fallen Kingdom.  


Universal Kids | Young

WINTER BRANDING IN A BOX

Need an instant image campaign?  You need Black Spot.  Within a week from prep to preliminary post, we partnered with Universal Kids to deliver this beautiful package to kick off 2018.  Want to cast a dozen kids over Christmas?  No problem.  Need a complete toolkit from scratch?  We’ve got it.  This project was so much fun we were climbing over ourselves to work on it.


Syfy Wire | Live Hits

DAILY ON-AIR CONTENT DONE RIGHT.

Genre news needs nerds,  and lord, do we have them.  Syfy Wire needed daily news hits coveringthe entire fan-spectrum, and we leveraged every tool in our box to deliver.  Every weekday, we write, shoot, edit and deliver this topical fan-fest.


American Express | Small Business Saturday

15 SPOTS.  50 DIGITAL PIECES.  7 DAYS TO AIR. 

What do you do when you get a major talent opportunity at the last minute?  It helps to call Black Spot.  NBCUniversal and Digitas did just that for Amex’s Small Business Saturday campaign starring Kristin Bell, Ted Danson, Idina Menzel and Dax Shepard.

We sent a Principal/Editor and an EP to set in LA, where they cut on-set and had approved rough cuts within hours of wrap each day.  Back in NYC, we revised, color corrected, mixed and finished, delivering the first three major spots for air and a truckload of digital six days after shooting wrapped.  By the time we were done, we threw four editors, two mixers, four vfx artists and two colorists at the project, all in-house and on-budget.  And nobody had to work on Sunday.


USA | The Sinner

PITCH.  SHOOT.  EDIT.  

OK.  So not everything is funny.  Some things are deeply, deeply serious; so serious that you would never, ever, ever reveal who the murderer is on one of the summer’s biggest hit dramas – except that it was Jessica Biel.  She did it.  She’s the murderer.

Well!  Now that we’ve lost a client over a case study, we might as well tell you what we did to earn the trust we’ve just betrayed.   We presented ideas for linear, social and digital executions for USA's hit drama.  USA asked us to create a compelling on-air spot as well as shoot cast interviews for their digital execution.  Spoiler alert!  Jessica Biel was the interview subject.